Simon was my first dog. I rescued him from the pound when he was just six months old. It wasn’t until he was nine that I discovered what was legally allowed to be in dog food. I was shocked and angry. I found not just misleading labels, dangerous chemical preservatives and disgusting “ingredients” but an entirely self-regulated industry. One that is very broken. I began cooking for my own dogs and saw an immediate difference. So did the neighbors, and soon I was feeding their dogs as well. I knew this was a better way. I assembled a team of veterinarians and specialists to develop healthy, nutritionally balanced meals and in 2010 launched the first-ever kitchen for dogs, making fresh food out in the open for all to see.