Welcome to LiCi Fit! Weâ€™re excited that youâ€™ve found us and want to find out more! Weâ€™re Liz and Cinee, the founders and owners of LiCi Fit based in Los Angeles! LiCi Fit was founded in 2017. Like so many other brands, ours started out of necessity. Being personal trainers and heavily involved in the fitness industry ourselves, we felt like something was missing from women's fitness apparel.. We were obsessed with matching sets, but couldnâ€™t find any that had both a cute fit and the perfect print.