Hi! My name is Manasa - I am a Pediatrician and mom of three young kids. I had known plastic was bad for the planet but in 2018, The American Academy of Pediatrics (AAP) warned parents about plastic's harmful effect on children's hormones, growth and development. The Endocrine Society and the World Health Organization call plastic a global threat to human health, just after climate change. But more than 80% of children's feeding products in the USA are plastic, making it challenging for parents to follow the AAP's recommendation favoring glass or stainless steel. That's why I felt compelled to create a solution based on science and my roots in India (where stainless steel is routinely used at the dining table) that would be better for the kids and better for the planet. However, on my journey, I quickly understood the laxity of regulation for many food-related products. Today, there are more than 10,000 additives approved by the U.S. Food and Drug Administration (FDA). Many were carried over from the 1950s and many have no research showing they are safe for people to eat or drink. So, I set out to work with scientists, physicians, legislators and environmentalists to create set a new standard for childrenâ€™s products.