The Beadaholique story started with a shoebox tucked under a bed in Sarah Diamondâ€™s Santa Monica apartment. It was 1999. The shoebox was half full of beads, a tiny warehouse of sorts from which Sarah had begun selling on the new auction site, eBay. I had stopped by one evening to ask if she wanted to catch a movie, but she was busy shipping out a handful of orders. Hmm. I had noticed the mail she received and the pile of little brown envelopes she shipped out every three or four days. And all those baggies of colorful beads in that old shoebox. I asked if she wanted some help, and we were off!