A recent search on a major beauty website returned 1,766 products with the term "anti-aging", 524 with "flawless", and 1,665 with "perfect". Every one of those products fell under the women’s beauty category. With OUI the People came a mission: The reConstitution of Beauty is our commitment to “watch our language”. No brand is just a brand. Clearly. Brands inform culture and language, as beauty has done for decades. We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in.